The importance of having your own domain name in e‑commerce
“e‑Commerce ‑ a chance you should not miss” was the name of an online conference held 3rd December, organised by the USAID Cooperation for Growth Project, in cooperation with the Belgrade Chamber of Commerce, the E‑Commerce Association of Serbia and the Serbian Chamber of Commerce Association of Electronic Communications and Information Society. The seminar was primarily aimed at people from micro‑enterprises for whom online commerce via the Internet is an opportunity both to grow and to survive. It brought together prominent experts in the field of e‑commerce, and one of the talks was delivered by Predrag Milićević, Chief Marketing and Communications Officer of the Serbian National Internet Domain Name Registry Foundation (RNIDS). Milićević noted that the pandemic had forced many business people to move into the Internet environment in order to continue doing business, and had steered them towards the seemingly quickest and simplest solutions, which meant the social networks had taken priority of place. However, he stressed, basing one’s online business solely on the social networks brought many dangers with it ‑ the e‑seller ran the risk of losing their e‑store and thus their customers and their entire business if the network ever shut them down ‑ which could often happen for reasons unclear. He said that for...
04.12.2020.
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